Financial Times: Travelers forces UK start-up Brolly to scrap umbrella logo

. 1 min read

The Financial Times reports on the legal dispute by Travelers on the Brolly logo, in an article by Oliver Ralph.

Travelers, which has a market capitalisation of $34bn and uses an umbrella as its logo, has written to Brolly, which employs six people, about its branding.
“We don’t want to go into an expensive legal battle,” said Phoebe Hugh, founder and chief executive of Brolly. “We decided it would be unwise to go down that route. We’re scrapping away trying to build a business."

You can read the full coverage here.

About Brolly

Brolly is an insurance app providing a fresh and personalised experience for the digital generation. We’re addressing the problems with the traditional approach to insurance; overpaying for cover you don’t need, extensive forms requesting details you don’t know, and lengthy policy documentation you don’t quite understand. Brolly’s customers can connect their inboxes and allow our AI to do all the hard work for them. We’ll locate your current insurance documents, compare these with your assets and lifestyle, then provide you with recommendations and more tailored cover which is personal to you. This is all managed straight from your smartphone, so yes, you can finally clear out that filing cabinet. Brolly launched its initial product on iOS in November 2017, and has raised $2 million in funding from renowned investors such as Peter Thiel’s Valar Ventures, Pi Labs, and Entrepreneur First. We’re changing the way that insurance works, so that it works for you.