The Times: Case Study on Brolly

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The Times: Insurers buy cover against tech revolution

Case Study

Phoebe Hugh, 27, started out in corporate insurance. "I was blown away by the size of the industry and how old-fashioned it was, but I was excited by the opportunities for innovation. Insurance companies struggle to catch up with consumer demands, seemingly unaware that young people organise their lives with a few taps on their smartphone."
Ms Hugh was encouraged by her mentor at Entrepreneur First, which helps young people to start companies straight out of university. She left her corporate job to found Brolly, which offers a mobile app bringing all a customer's insurance products into a single place. Initial financial backing, business support and office space came from Entrepreneur First.

About Brolly

Brolly is an insurance app providing a fresh and personalised experience for the digital generation. We’re addressing the problems with the traditional approach to insurance; overpaying for cover you don’t need, extensive forms requesting details you don’t know, and lengthy policy documentation you don’t quite understand. Brolly’s customers can connect their inboxes and allow our AI to do all the hard work for them. We’ll locate your current insurance documents, compare these with your assets and lifestyle, then provide you with recommendations and more tailored cover which is personal to you. This is all managed straight from your smartphone, so yes, you can finally clear out that filing cabinet. Brolly launched its initial product on iOS in November 2017, and has raised $2 million in funding from renowned investors such as Peter Thiel’s Valar Ventures, Pi Labs, and Entrepreneur First. We’re changing the way that insurance works, so that it works for you.